Local Marketplace

You used to be the major force in your local market. Are you, still? Or are a bunch of online newcomers eating your lunch?

We hate to touch on a sensitive subject, but have you noticed that you're under attack from all sides by competitors who didn't even exist a few months ago? Newspapers have traditionally been the go-to media company for everything local. Now these newcomers arrive via cyberspace, and assume the right to own your traditional market. Our difference? We're newspaper folks, based on our industry experience and personal histories, but we have also spent the last few years getting the job done in the exciting new world of Search and eCommerce. So, we understand that market space, as well as the newspaper space. We can see that the local marketplace represents a huge opportunity, and we think newspapers are ideally placed to be major players in this emerging space.

It's All About Local!

The national search advertising market represents something in the region of $8 billion this year. Yet that revenue is only from the top 300,000 national advertisers. We see the 10 million or so Small Market Enterprises (SMEs), that currently have little or no online presence, as the next significant opportunity. Newspapers are uniquely positioned to deliver online value to that market. They have existing relationships with many of these SMEs, and they have gobs of valuable, local Web site traffic.

Advertisers + Traffic + Search Initiatives = More Revenue

We can provide the missing pieces to this puzzle. To your advertisers and your traffic, we add the technology and the user experience that will let you offer useful, valuable search-based solutions — solutions that will earn you significant new ad revenue.