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Cool things we can do with searchYour local world is awash with information from multiple sources. We can aggregate that data in a search index, and make it available from your site. We index and host the information. All you do is reference our index. Search both ads & editorialThe data you search can be commercial advertising, or it can be editorial content created by your own staff. We can generate integrated, search driven "mash-up" pages, which give the user useful answers to questions from multiple different places. If the user is looking at a real estate listing, for example, they might be interested in related information about the local school system, tax base and nearby hospitals. Many search options availableThere is virtually no limit to the interesting and valuable search options we can craft. Essentially, no matter what the question is, search can provide a great solution. We use superior technology and powerful integration tools to deliver a compelling user experience.
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Local SearchSearch has emerged as one of the most valuable and compelling tools on the Internet. The crucial question for newspaper publishers is: "How can I get a piece of that action, while there is still time?"
The Local Search Market (LSM)Essentially, anyone who is looking for information in your market -- a job, a house a car, a church, a school, the little league baseball results, or a date -- should be able to get that information through a simple and intuitive search on your Web site. Users don't want to have to go to a specific page on your site, then wade through some inefficient search experience to get the information they need. They expect to be able to type in "Dental nurse", or "Ford F150" or "middle school baseball results" from the same location on each and every page of your site, and get the information they're looking for. Keep Users Coming Back for MoreIf you don't offer them that capability, somebody else will. There is a huge opportunity in your local market for you to offer your site's visitors an efficient, satisfying local search experiences. And that's key, because once they get used to finding the information, products and services on your site, they will keep coming back.
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Let's face it, newspapers traditionally have been a little reluctant to grab hold of new technology and new market opportunities. That was fortunate when much of the world was throwing money away on wacky schemes during the "dot bomb" era. Newspapers, sagely, sat that dance out.However, some useful new tools and techniques came out of the dot com madness and have made it into commercial reality. Search is one of those survivors. Users understand search. And they expect yours to be as intuitive and effective as those offered by the market leaders. If it isn't, then users will look elsewhere. It's as simple as that. Newspapers simply must take advantage of the market opportunity provided by search. The alternative is to continue to watch your competitors grab market share. From a newspaper's point of view, having local search capability is truly a no-brainer. |
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Home | Solutions | Support | Company | News | Contact Search Initiatives 29 Technology Way Nashua NH 03060 |
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