Click-and-Call

Online commerce is about making direct connections between buyers and sellers — and being able to charge for that connection. In a world where "free classifieds" are becoming the norm, we can provide you with a way to track the connections you generate, ensuring that you get rewarded for making that connection.

eCommerce has evolved into a perfomance-based model. Information is typically either free, or is only charged for if the fee can be directly linked to some kind of measurable result. A key challenge faced by newspapers, both in print and online, is the "free classified" model. Multiple online competitors offering free, or nearly free listings are attacking key vertical markets which have long been revenue generators for newspapers.

Make & Track Each Connection

Our Click-and-Call platform gives advertisers a way to form a direct, measurable connection between buyers and sellers. You provide each of your advertisers with a unique contact number, which lets them directly track the response that was generated by their listing on your site. Every incoming voice call, originating from a prospective buyer clicking on the advertiser's link on your site, gets prefaced with a brief voice message, to let the seller know that the call is coming from your site. The seller won't have to ask the caller, "How did you hear about us?"

Charge More for Popular Listing Categories

Your advertisers will like the ability to measure the effectiveness of their advertising campaigns. You'll like having the ability to charge more for popular categories — on a lead-by-lead basis. You may, of course, feel that you have to offer certain categories "for free" to better compete with some of your competitors. You can do that. In the past, it would have been too difficult to deliver that level of detail. Now, it's not only feasible, but easy!