Company

Search Initiatives’ mission is to help newspapers build site traffic, strengthen their relationships with local consumers and advertisers, and create profitable eCommerce marketplaces.

Search Initiatives is all about helping newspapers strengthen their relationships with the local consumer and their respective advertising communities, launching profitable ecommerce solutions and building site traffic. By leveraging ‘search’, we can readily build your traffic, generate a local eCommerce marketplace, and strengthen your site as a “destination”. With our Search Initiatives Suite, we help newspaper Web sites achieve a critical mass of local advertisers while increasing the value to a newspaper’s local audience.

Positioning a Newspaper’s Site

Additionally, by providing a more complete set of search results, the consumer soon will come to think of the paper as a destination site where they can find just about anything local, it’s more than just about ‘News’. We see this as a critical departure from where Newspaper sites have been positioned over the last several years.

Add Local Search, Add Value

Our market research suggests that, where papers have introduced a natural language, local search capability; ‘page views’ have dramatically increased. Local advertisers increasingly seem to understand that display ads online and local classifieds constitute a great local resource of products, services, and other offerings that a customer is actively looking for. While impression advertising (banner ads) is a valuable way to build brand, click through and click to acquire business models are gaining traction and our extensive experience in the world of search means that we are uniquely able to promote and help newspapers with this business model.

Enhance Existing Content

When search results are presented more broadly and sourced from multiple internal and external silos, the richness of the content tends to be more highly clicked on whether the content is a story, a sponsored link or some other form of local advertising inventory. It’s the content’s relevance (editorial and advertorial), ease of use and overall functionality that drives the action and the interest in your local marketplace. Well, that’s what our market research data to date shows, and that’s what Search Initiatives Suite is designed to improve upon.

Create New Revenue Streams

Creating significant new revenue streams for newspapers and their affiliates is our primary mission. Re-establishing the newspaper’s dominance as the principle owner of the local advertising relationship is our fundamental goal. Our goal is to help reposition newspapers as the local online advertising media channel and the owner of local advertising relationships both in print and on the Web. Our Local SEO Advertisers services further build on this concept by extending your revenue and upsell opportunities. This takes search marketing to the next level and leverages the value of the newspaper's brand and our call centers.

Making Newspaper Sites the Local Marketplace

We are convinced that newspapers can become the local hub in their eCommerce marketplace built on the back of a user-friendly search deployment across multiple content sources and against a backdrop of multiple business models and incremental ad revenue options.

The Search Initiatives Local Search Suite works to support a mutual strategy of enhancing site traffic, creating new incremental ad revenue streams, and defining the paper’s Web site as the local destination site.