Using Search to Add Value, Visitors and Revenue
Search
Initiatives’ mission is to help newspapers build site traffic,
strengthen their relationships with local consumers and advertisers,
and create profitable eCommerce marketplaces.
We provide a variety of search & eCommerce solutions for newspapers. Our family of complementary, modular products includes:
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Local Search
Web users expect to be able to locate the information they want, when they want it, via search. Our powerful search platform lets you offer simple, elegant search for both your editorial and advertising products. more>
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Local Marketplace
Newspapers have long-standing, strong ties to their local markets. Increasingly, that market is moving online. Our marketplace tools lets publishers introduce powerful, competitive local market solutions. more>
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SEO for Local Advertisers
Making the phone ring, that's what we can do for your advertisers to drive their top revenue line and yours! Want to learn more about local advertiser Search Engine Optimization (SEO), read on ... >
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Latest Newsletter...
As an industry, newspapers are well on their way to transforming themselves in two very important respects. First, we saw Google's shift last year to 'Universal Search' (read video). They, along with most newspapers and indeed this company, felt the need to push the envelope with more engaging content by embedding video into their editorial or advertising content. ... read more |
News Highlights
01/28/08— eLocal Listing launches eLocal Video, a custom made business video that enhances a business' listing and increases their online presence. ...
... read PDF>
12/04/07— New strategic partnership further enhances Acxiom’s business listings data to include
details on thousands of SMBs ...
... read PDF>
10/01/07— Search Initiatives to provide local Search Engine Optimization (SEO) services for Gatehouse Media's local advertisers ...
... read PDF>
03/14/07— Search Initiatives, LLC Delivers on Local Search to TheMercury.com ... read PDF>
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