 |
 |
|
 News, Press Releases and Upcoming Events Calendar |
|
February 2008 |
As an industry, newspapers are well on their way to transforming themselves in two very important respects. First, we saw Google's shift last year to 'Universal Search' (read video). They, along with most newspapers and indeed this company, felt the need to push the envelope with more engaging content by embedding video into their editorial or advertising content. ... read more >> |
January 2008 |
Based on our readers' feedback, we've made some enhancements to the newsletter. As a subscriber, you will continue to receive these valuable local search marketing insights, best practice stories for local search and inspiring success stories from our customers and other leaders in the local search field.
Plus, you'll get these exciting new additions in the coming month >> |
December 2007 |
Season's Greetings From the desk of Tim Judd I've decided to try to get a jump on the usual year end prognostications for 2008, with the end of 2007 in sight, and the fourth quarter revenue push all but done, it's a good time to reflect on this year and think about what's next. What do I expect 2008 to bring? ... Read about this and more >> |
October 2007 |
Our new SEO program allows publishers like GateHouse Media to bring more revenue dollars in-house with outsourced search offerings to businesses local to their publications. ... Read about this and more >> |
September 2007 |
Beating The Threat of Irrelevance: The Advertising World is Changing...again and so is the way it communicates with end users. The Local Search market has typically been focused around three key media ... Read article >> |
June 2007 |
So what's the best approach to drive traffic to your door step, phone or office? It used to be the yellow pages, direct mail, coupons, or your local newspaper. However, as web savvy consumers increasingly go on line to research and shop for services ... |
April 2007 |
Search Initiatives is now entering its second year of continued growth! We launched at NEXPO last year and were overwhelmed with the response. We have now moved well beyond local integrated search result set. |
February/ March 2007 |
Since rolling out our local directory and ecommerce platform, we have discovered just how tricky and sometimes difficult it can be to get the attention of your average small business owner. There simply are not enough daylight hours to finish the job. ... Read article >> |
January 2007 |
As you may know from following these updates, Search Initiatives provides hosted local search and advertising solutions. We aggregate different advertising, editorial and community content into site- friendly search results. Our self-service Local Advertising Platform (LAP) supports local online listings, coupon and text ads. ... read article >> |
December 2006 |
My Online Christmas Wish List! Dear SANTA: I’ve been a good Online Director all year, well almost. There was that one incident at the NAA Marketing Conference early in the year, but apart from that, I’ve been good. This year I would really like as many of the following as you can manage: ... read article >> |
Search Initiatives
|
Join us at the 2008 Marketing Conference
Visit www.naa.org/marketingconference for registration, hotel, travel and educational programming information. SNA's Fall Conference We are excited to be exhibiting at this year's conference in Philadelphia. As you know, Google, Yahoo and Microsoft Corp. are upgrading their sites to take a larger slice of the local advertising market, where companies will almost triple their spending to $2.61 billion by 2011. Our goal is to help newspaper interactive sites build engagement with search along with new revenue streams. E&P Interactive conference. Booth number #36. Come join us and see what's new!
http://www.seeuthere.com/rsvp/invitation/invitation.asp?id=/m2c6a4-142983206783 01/07— NAA Marketing Conference >>see photos |
Press Releases:
12/04/07— Acxiom Announces Partnership with Search Initiatives, LLC ... read PDF>
09/28/07— Gatehouse Media press release ... read PDF>
03/14/07— www.TheMercury.com press release ... read PDF>
10/5/06— www.newhampshire.com press release ... read PDF>
10/5/06 — Search Initiatives, LLC Delivers on Local Search to The Nashua Telegraph... read PDF>
3/1/06 — Contraco USA LLC forms a new division, Search Initiatives... read PDF>
|
|
Home | Solutions | Support | Company | News | Contact Search Initiatives 29 Technology Way Nashua NH 03060 |
|