- On December 8, 2014
For over eight years Search Initiatives has excelled in delivering performance for its customers through a CPA model, specializing in hyper-local, Geo-based advertisers.
Now, there is a new division doing things a little differently. That division is called “The Clickstream”…
A New Way to Deliver Audience
The ClickStream is a new way for advertisers to develop brand awareness, drive engagement and results through intent based digital marketing. Every day there are millions of intent rich navigations carried out by end users across the web and around the world. In The ClickStream we aggregate these navigations and make them available to advertisers in the form of search engine result pages which combine search and display results into an attractive and relevant end user experience. We are able to pass location and cookie information which allows advertisers to deliver display, video and mobile ad units with pinpoint accuracy.
Traditionally to geo target end user intent at scale advertisers would have to purchase expensive search traffic with retargeting where possible. The Clickstream uses intent rich end user navigation, user data and geo-location information to allow advertisers to target end users by interest and location in volume at a fraction of typical search costs. The scope of the opportunity is enormous. Each day The Clickstream can target tens of millions of intent rich navigations to deliver hundreds of millions of ad units. This means that we can deliver even the largest campaign rapidly and accurately.